{"product_id":"1970s-baume-mercier-gold-hexagon-dress-watch-ref-37097","title":"1970s Baume \u0026 Mercier Gold Hexagon Dress Watch (Ref. 37097)","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch1 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWorth A Read\u003c\/span\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003ch3 data-end=\"2222\" data-start=\"2194\"\u003eHistory and Significance\u003c\/h3\u003e\n\u003cp data-start=\"54\" data-end=\"440\"\u003eThroughout the 1970s and 1980s, many Swiss manufacturers began experimenting with geometric case designs that moved away from traditional round dress watches. Baume \u0026amp; Mercier produced a number of elegant shaped references during this period, with the reference 37097 standing out for its clean hexagonal profile and restrained dial execution.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"770\"\u003eThe case design is what immediately defines the watch. The hexagonal shape gives it a strong architectural presence, yet the thin bezel and minimalist dial prevent it from feeling overly aggressive or stylized. It captures the design language of the era well, where unconventional forms were paired with extremely clean layouts.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1059\"\u003eIts simplicity is also part of the appeal. With no seconds hand, date window, or unnecessary text, the watch focuses entirely on proportion and shape. The warm yellow gold case paired with the matching dial creates a very cohesive look, especially when contrasted against a darker strap.\u003c\/p\u003e\n\u003ch3 data-start=\"3859\" data-end=\"3879\"\u003eWriter's Thoughts\u003c\/h3\u003e\n\u003cp data-start=\"1208\" data-end=\"1375\"\u003eThe hexagonal case gives this watch a lot more personality than the dimensions suggest. Even at 30mm, it has real presence because the case stretches outward visually. Condition matters a lot on a watch like this, and having the original caseback sticker still intact says a lot about how carefully it was worn over the years. It presents almost like a time capsule.\u003c\/p\u003e\n\u003ch3 data-start=\"3599\" data-end=\"3616\"\u003eOur Promise\u003c\/h3\u003e\n\u003cp data-start=\"3617\" data-end=\"3852\"\u003eEvery watch is carefully inspected, fully vetted, and described with full transparency. This Panerai is guaranteed authentic and comes backed by our commitment to honesty, quality, and trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch1\u003eSpecifications\u003c\/h1\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong data-start=\"1905\" data-end=\"1915\"\u003eBrand:\u003c\/strong\u003e Baume \u0026amp; Mercier\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1936\" data-end=\"1946\"\u003eModel:\u003c\/strong\u003e Hexagon (Ref. 37097)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1972\" data-end=\"1981\"\u003eYear:\u003c\/strong\u003e circa 1980s\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1998\" data-end=\"2016\"\u003eCase Material:\u003c\/strong\u003e Yellow gold\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2033\" data-end=\"2047\"\u003eCase Size:\u003c\/strong\u003e 30mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2057\" data-end=\"2067\"\u003eBezel:\u003c\/strong\u003e Yellow gold hexagonal bezel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2100\" data-end=\"2109\"\u003eDial:\u003c\/strong\u003e Champagne dial with baton markers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2148\" data-end=\"2161\"\u003eMovement:\u003c\/strong\u003e Manual wind\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2178\" data-end=\"2197\"\u003eStrap\/Bracelet:\u003c\/strong\u003e New leather strap\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2222\" data-end=\"2239\"\u003eBuckle\/Clasp:\u003c\/strong\u003e Generic buckle\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2259\" data-end=\"2272\"\u003eContents:\u003c\/strong\u003e Watch only\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003eCondition\u003c\/h1\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69080b73-d9ec-8330-af50-4a970e4521ec-9\" data-testid=\"conversation-turn-372\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"58afab0f-f99b-416f-81d6-04677e6a27e6\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp\u003e\u003cstrong data-start=\"2305\" data-end=\"2314\"\u003eCase:\u003c\/strong\u003e Mint overall condition with strong edges and original caseback sticker still present.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2405\" data-end=\"2414\"\u003eDial:\u003c\/strong\u003e Clean with no visible imperfections or discoloration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eHands:\u003c\/strong\u003e Excellent condition with no visible wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2530\" data-end=\"2542\"\u003eCrystal:\u003c\/strong\u003e Clean with no signs of wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2581\" data-end=\"2600\"\u003eStrap\/Bracelet:\u003c\/strong\u003e New leather strap fitted with generic buckle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Baume \u0026 Mercier","offers":[{"title":"Default Title","offer_id":48449573519543,"sku":null,"price":2900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/8391\/6727\/files\/DSF7415.jpg?v=1779382800","url":"https:\/\/huntingtoncompany.com\/products\/1970s-baume-mercier-gold-hexagon-dress-watch-ref-37097","provider":"Huntington Company","version":"1.0","type":"link"}