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Exaequo Softwatch Salvador Dali - Red Dial

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  • Watch Only
Year: 1990s
Model: Salvador Dali
Case Diameter: 28mm 
Lug to Lug: 47mm
Case: Stainless Steel
Dial: Red
Movement: Quartz


Condition
This dial is in very good condition, not commonly found with its bright red color and gold markers. The gold-tone case looks just as good with normal wear. The watch has just been serviced with a new battery.
We all know the Cartier Crash, a watch that fetches a quarter million dollars and is worn by some of the biggest names. Well in the 90s a small company decided to make Salvador Dali inspired watches for a museum collection but were later shut down for not being licensed to use the artist's name. Now we see a resurgence in these corky watches, making them the perfect Cartier alternative. This one is the non-jumbo which wears more like a vintage Cartier. The watch is in amazing condition.

In the late 80s, Philippe Muller, founder of Exaequo, saw a painting called "The Disintegration of Memory" and decided to create a new shape of watch with its own characteristic shape. The company was founded in 1990 and presented the first Softwatch, which had a green strap as the signature watch. Over time, the company grew in its line of products, with the most important being the Softwatch.

The first series of Softwatches featured a gold-plated white dial measuring 47mm in length and 23mm in width, with a screw for unlocking the crown. The second series had no screw but the same case, with different variations of dial and platings. The third series had a slightly different case with four screws on the back, which was smaller but still ergonomic.

Exaequo also started a museum collection with paintings on the dial, an erotic collection with erotic paintings on the dial, and a round shape with a soft part melting on the bottom of the watch. However, in 1998, the company was closed due to using the Dalì signature on the dial without permission, leading to the closure of the Softwatch. 

The Softwatch is known for its unique design, with a pear-shaped case and a dial that recalls the typical Cartier dial. It can be with or without writings on the dial, with the Softwatch inscription at six and the "Exaequo" at four on the index. The watch is powered by a quartz movement and comes with a paper box presenting the overall watch, warranty, and a full explanation of everything related to it.

The Softwatch is popular because it is not an homage to the Cartier Crash, but rather something as good looking on the wrist for a fraction of the price. The watch's unique design and its association with Salvador Dalì's foundation make it an artwork.

 



 

Exaequo Softwatch Salvador Dali - Red Dial

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  • Watch Only
Year: 1990s
Model: Salvador Dali
Case Diameter: 28mm 
Lug to Lug: 47mm
Case: Stainless Steel
Dial: Red
Movement: Quartz


Condition
This dial is in very good condition, not commonly found with its bright red color and gold markers. The gold-tone case looks just as good with normal wear. The watch has just been serviced with a new battery.
We all know the Cartier Crash, a watch that fetches a quarter million dollars and is worn by some of the biggest names. Well in the 90s a small company decided to make Salvador Dali inspired watches for a museum collection but were later shut down for not being licensed to use the artist's name. Now we see a resurgence in these corky watches, making them the perfect Cartier alternative. This one is the non-jumbo which wears more like a vintage Cartier. The watch is in amazing condition.

In the late 80s, Philippe Muller, founder of Exaequo, saw a painting called "The Disintegration of Memory" and decided to create a new shape of watch with its own characteristic shape. The company was founded in 1990 and presented the first Softwatch, which had a green strap as the signature watch. Over time, the company grew in its line of products, with the most important being the Softwatch.

The first series of Softwatches featured a gold-plated white dial measuring 47mm in length and 23mm in width, with a screw for unlocking the crown. The second series had no screw but the same case, with different variations of dial and platings. The third series had a slightly different case with four screws on the back, which was smaller but still ergonomic.

Exaequo also started a museum collection with paintings on the dial, an erotic collection with erotic paintings on the dial, and a round shape with a soft part melting on the bottom of the watch. However, in 1998, the company was closed due to using the Dalì signature on the dial without permission, leading to the closure of the Softwatch. 

The Softwatch is known for its unique design, with a pear-shaped case and a dial that recalls the typical Cartier dial. It can be with or without writings on the dial, with the Softwatch inscription at six and the "Exaequo" at four on the index. The watch is powered by a quartz movement and comes with a paper box presenting the overall watch, warranty, and a full explanation of everything related to it.

The Softwatch is popular because it is not an homage to the Cartier Crash, but rather something as good looking on the wrist for a fraction of the price. The watch's unique design and its association with Salvador Dalì's foundation make it an artwork.