Jaeger Le-Coultre Reverso Classique Mechanical - Box & Booklets

Year: Circa 2000s
Model: Reverso
Case Diameter: 23mm 
Lug to Lug: 38mm
Case: Steel
Condition: No significant wear as seen
Dial: Silver
Movement: Manual 

Condition
An almost perfect Reverso. The case is very clean with very little wear. The watch comes with the original buckle, booklets, and box.

The Reverso watch was officially patented in 1931 by René-Alfred Chauvot, a Swiss watchmaker and collector. The watch was designed to be robust enough to resist a polo match and was created by Jacques-David LeCoultre, who appointed Jaeger S.A. for the creation of the reversible case. The original Reverso case was 38 mm long, 24 mm large, and 6 mm high.

From 1931, the backs of Reverso watches were personalised with engravings or enamel miniatures. The Balbo Reverso, celebrating Italo Balbo's journey across the Atlantic, featured an engraved back featuring a beautiful Indian lady. The "Maharani" Reverso, a watch designed for the army, was described as the ideal watch due to its ability to withstand knocks.

After World War II, the symbol of Art Deco was disregarded, and mechanical watches were put on the back burner. Italian watch dealer Giorgio Corvo bought all unused Reverso cases in 1972, convinced that the brand would use only mechanical movements in its models. In 1982, the Reverso was revived by JLC in a line of watches housed mostly quartz movements.

In 1985, Jaeger-LeCoultre presented the first-ever water-resistant Reverso case, which required a complete makeover to offer unprecedented wearing comfort and guarantee total security in pivoting. The Reverso 60ème launched the era of limited editions of Reverso models with complications, such as a tourbillon, minute repeater, retrograde chronograph, dual time zone, and perpetual calendar.

 Jaeger-LeCoultre, a Swiss watch brand, has been producing unique calibers since 1833 under the name La Grande Maison. The company's roots can be traced back to Antoine LeCoultre, an inventor who established a workshop in the village of Le Sentier. Today, JLC produces over 1,300 unique calibers and has 430 registered patents. The Heritage Gallery showcases many of these movements, which are often pioneering and have been used in timepieces with names like Audemars Piguet, Patek Philippe, and Vacheron Constantin.

The company's focus on branding, brand awareness, and brand perception is evident in its unique approach to watchmaking. The company produces over 6,000 swages for each new movement, which is impressive from an engineering perspective. The factory tour also offers a glimpse into the atelier where watchmakers restore vintage creations, focusing on functionality and daring designs.

JLC's Gyrotourbillon, a complex watch invented by the company, is not just limited edition masterpieces but also a creation that requires thorough understanding to appreciate. The Reverso, a rectangular watch with a reversible case, is a classic watch with a round case, making it a popular choice for sports enthusiasts. In contrast, TAG Heuer Monaco and Cartier are more popular luxury brands, with their Tank models being the perfect choice for less informed individuals seeking a rectangular luxury watch with a recognizable style. In conclusion, Jaeger-LeCoultre is a prestigious watch brand that focuses on precision, mechanics, and technical innovation.

The Jaeger-LeCoultre Reverso, a unique and iconic watch, has been reintroduced by the luxury watch manufacturer JLC after the Quartz Crisis. The watch has been a favorite among many, with its reversible case and intricate watch cases making it an alternative to round watches. The Reverso is a family favorite, with fewer direct competitors and a unique shape that makes it a favorite among generations. However, the brand needs to focus on the needs of Generation Alpha, who want to feel accepted and need confirmation from brands and influencers. To reach Generation Alpha, JLC could use digital tools to present itself boldly and with more bravado watches, while maintaining the same quality watches. The brand could also choose between pushing rectangular or round watches, but it should not overdo it. The Atmos clock is ticking, and Jaeger-LeCoultre should consider rebranding the brand to cater to the needs of Generation Alpha and beyond.