In the 1970s, watch companies like Vacheron Constantin experimented with various colors and unique case designs, much different from traditional circular watches. In 1972, the French Government awarded Vacheron Constantin the Diplôme du Prestige de la France, recognizing his 'Prestige' model with an asymmetrical curved case featuring an oval movement. This model was emblematic of the 1970s style of individuality and experimentation. The Prestige was famous for housing the world's thinnest mechanical movement at the time, the Vacheron Constantin Caliber 1003, measuring only 1.64 mm in thickness. The case design operated within the bounds of the 'Golden Ratio', a mathematically perfect design used by famous designers like Pythagoras and Fibonacci. The design of the Vacheron Constantin Prestige was calculated to equal the Golden Ratio. Vacheron Constantin won the award for achievement and contribution to French heritage in 1972, thanks to the combination of the Caliber 1003 and a mathematically perfect case design.
