Time to Reflect - Boucheron
By J. Heffner | @pinaplwtchs Discussing Boucheron and their contributions to the watch community The allure of Cartier is a unique phenomenon within the watch community. The brand’s cultural significance...
Let's Talk Watches
It’s a Must
By J. Heffner | @pinaplwtchs The vermeil Tank, and an era that influences modern Cartier Cartier’s catalog of influential designs are symbolic of their prolific history. The French jeweler’s path...
Unscrupulous Activities
By J. Heffner | @pinaplwtchs Some first-hand accounts of dishonesty in the watch community The watch industry is truly unique; a blend of history, manufacturing, art, science, and finance. Whether...
Where to Spend the Extra Cash
By J. Heffner | @pinaplwtchs The buyer's premium - condition or completeness? Vintage/pre-owned collecting is the true frontier of the watch market. With so many factors that go into a...
It’s a Marathon, Not a Sprint
By J. Heffner | @pinaplwtchs A bite-sized history of the Canadian brand There are a few objective truths regarding the Marathon Watch Company. Although they serve a relatively niche market,...
An Unpopular Watch That’s Turned Collector Grail
By J. Heffner | @pinaplwtchs An innovative timepiece, a brand few remember, and an era long gone The modern day Abercrombie & Fitch brand is far from what they used...
At a Glance: Tudor 74034
By J. Heffner | @pinaplwtchs A casual review of a neo-vintage powerhouse, one that checks nearly every box My journey as a collector started like most - years flipping Seikos...
Our Appreciation of the Omega 165.024
By J. Heffner | @pinaplwtchs A closer look at one of the first Seamaster 300s Today, we pose a discussion on the Omega 165.024. It’s the type of piece that...
The Art of the Daily Timepiece: Seiko Edition
By J. Heffner | @pinaplwtchs Considering the merits of a daily timepiece, and why vintage Seikos are a phenomenal choice I believe there’s a pseudo counterculture to collecting vintage Seiko...
An Icon of the Track
By J. Heffner | @pinaplwtchs The story of a nearly forgotten chronograph that remains a legend amongst enthusiasts Last year I published “Speed, Precision and One of Omega’s Greatest Terrestrial...
Are Vintage Omega Seamasters Still Undervalued?
By J. Heffner | @pinaplwtchs Gorgeous Omegas, sharp photography, and a discussion of value - what’s not to love? My perpetual love of Omega is no secret, particularly their vintage...
Reviewing My Collection
By J. Heffner | @pinaplwtchs The current state of my revolving door of a watch box - personal collecting interests and watch-buying philosophy Truthfully, I used to flip watches a...
The Omega Paradox
By J. Heffner | @pinaplwtchs A self-proclaimed expert opinion on entering the vintage Omega market The years I’ve spent collecting watches have taken a toll on my wallet. Yes, we...
A Discussion About Patina
By J. Heffner | @pinaplwtchs A world of uniqueness and sabi Patina is one of the most debated topics in the watch community, especially amongst vintage enthusiasts. Some view patina...
The IWC MK XII
By J. Heffner | @pinaplwtchs A simple discussion on a simple watch The IWC Mark series is an iconic line of watches spanning decades of production. They’ve become quite popular...
Opinion: There's No Better Watch Size than 34mm
By J. Heffner | IG @pinaplwtchs A discussion rooted in years of collecting and experience with vintage watches Sizing is objectively one of the most important factors to consider when...