History & Significance
The Rolex Datejust 69178 represents the classic ladies Datejust in solid yellow gold, paired with the fluted bezel and President bracelet that defined Rolex’s luxury identity in the late 1980s. While the reference itself is well known, dial variations are where true distinction appears, and this example stands apart for that reason alone.
Most 69178s are found with champagne, black, or white dials, often with glossy finishes or diamond markers. This watch features an uncommon matte blue Roman numeral dial, a configuration produced in far smaller numbers and rarely seen today. The matte finish gives the dial a flatter, more understated appearance compared to lacquered variants, while the Roman numerals add a distinctly vintage Rolex aesthetic that feels closer to earlier Datejust executions. The contrast between the warm yellow gold case and bracelet and the cooler blue dial gives the watch a balanced, elegant presence that is immediately noticeable on the wrist.
This combination makes the watch especially appealing to collectors who value originality and subtle rarity rather than overt flash, even within a solid gold Rolex.
Writer’s Thoughts
What makes this watch special is how quietly different it is. At first glance it reads as a classic gold Datejust, but once you notice the matte blue Roman dial, everything changes. The color has a soft, almost denim-like tone that works incredibly well with yellow gold, and the Roman numerals give it a strong vintage feel without being loud. I also love that the dial isn’t glossy; it feels simpler and crisper. This is the kind of Datejust that rewards a second look and feels far more personal than the standard configurations you usually see.
Our Promise
Every watch is thoroughly vetted, carefully described with complete transparency, and guaranteed authentic. This watch is offered in honest condition.
