2010 Rolex Submariner Srambled Serial - Box & Card
- Reference 14060
- Boxes, Card, Hang Tags
- The Story
- The Brand
Case Diameter: 40mm
Lug to Lug: 48mm
Case: Stainless steel
Condition: No significant wear as seen
The case is nice and sharp and has even lugs. The bracelet is in just as good of condition. The bezel is also clean with the original pip. The watch comes as a true complete set.
In 1954, Rolex introduced the first Submariner model, which became the most recognized luxury sports watch. The watch was water-resistant up to 100 meters and became the most sought-after watch. Since then, Rolex has made numerous changes and developments, including the introduction of the 6204 and 6205 models, the 6536 and 6538 references, and the 1030 reference. The company has made significant contributions to the watchmaking industry.
In the early 1960s, Rolex introduced several models, including the 5508 and 5510, with numerous dial changes. The 5512 and 5513 models featured lacquered dials with gold or silver printing. The Submariner 1680 introduced a date display in 1968, following the Sea-Dweller. The first Submariner 1680 had a collector's item "Red Submariner" dial, with six dial versions. The Submariner 1680 was produced until 1979. The first Submariner in solid yellow gold was the Submariner Date, a success in Italy and the US market. Over the next 40 years, the Submariner underwent technical developments, improved water resistance, new movements, and aesthetic changes.
The reference 14060 started right around 1990 with an updated sapphire crystal and a few other changes brought to the no-date Submariner. The end of the production line was right around 2010. That means that is right at the tail-end of the reference and we can confirm that because of the rare scrambled serial number. Scrambled serials are normal for modern Rolex but when it comes to preceramic Submariners, there are very few with it, making this a pretty serious and rare collectors set.
Wilsdorf & Davis was initially a watch importer, but by 1908, Wilsdorf had registered 'Rolex' as a trademark. The name was chosen after trial and error, with some believing it was taken from the phrase 'horological Excellence' or because the word sounds like a watch being wound. Wilsdorf was aware of the power of branding and began a long campaign to get the new company name on the watches he exported. The relationship between Rolex and Aegler started the same year that Wilsdorf & Davis set up the business, placing the largest order for wristwatches ever seen. Wilsdorf was attracted by Aegler's commitment to the highest quality, as their movements were extremely accurate and small. In 1910, one of Rolex's models won a First Class Chronometer Certificate from the rating office in Bienne, Switzerland, and in 1914, another piece became the first ever wristwatch to be granted a Class A Chronometer Certificate from the Kew Observatory in England, the only non-marine timepiece to ever achieve it. The firm of Wilsdorf & Davis became synonymous with a commitment to uncompromising excellence.
WWI in 1914 led to the rebranding of Wilsdorf & Davis as Rolex in 1915. The British government imposed a 33.3% tax on luxury goods, forcing Rolex to relocate to Bienne. Despite the war, the wristwatch proved its utility, as it was used by soldiers during combat and in the field. Rolex produced trench watches, using Aegler's small movements for wearability. By the end of the war, wristwatches became a utilitarian accessory for men. In the years between the wars, Rolex asserted its independence, partnering with Carl F. Bucherer to resist the Federation of Swiss Watch Manufacturers. In 1926, Rolex introduced the Oyster case, making wristwatches waterproof, dustproof, and robust. Wilsdorf capitalized on this innovation by installing Rolex Ambassadors, or 'Testimonies', with celebrities as a marketing masterstroke.
During WWII, Switzerland retained its neutrality, meaning that it was one of the few countries not forced to shut down watch manufacturing to supply the war effort. As a result, by the end of hostilities, the Swiss watch industry was way ahead of other nations. Rolex truly came of age in the 1950s by launching some of the most enduring legends in watchmaking, such as the Explorer, Submariner, GMT-Master, Day-Date, and Milgauss.
The quartz crisis of the 1970s and 80s forced the company to change tactics but ultimately repositioned itself as the purveyor of the ultimate luxury lifestyle. Today, the name Rolex is synonymous with refinement, opulence, and personal accomplishment. The Rolex brand as we know it today is the byproduct of an unrelenting drive for excellence and over a hundred years of refinement and development, all in pursuit of the brand’s singular goal of making the world’s best wristwatch.
2010 Rolex Submariner Srambled Serial - Box & Card
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