Chopard, the official timekeeper and sponsor of the Mille Miglia race, partnered with the brand in 1988 to honor the spirit of the race. This partnership was not just about branding, but also a celebration of shared values. Chopard's commitment to creating exquisite and accurate timepieces mirrored the world of precision timekeeping in motorsports. The Chopard Mille Miglia Watch Collection was introduced to commemorate their partnership, featuring timepieces inspired by classic cars and their drivers.
The early models featured racing stripes on dials and leather straps resembling the interior of classic automobiles. Chronographs became a prominent feature, reflecting the precision required in racing events. The collection expanded to include limited editions inspired by specific car models, notable milestones in the race's history, and collaborations with renowned automotive manufacturers.
The 35-year partnership has resulted in exquisite watches that perfectly combine Chopard's unique aesthetics with the excellent mechanism reminiscent of the cars racing in the Mille Miglia. Notable automotive-inspired design elements include a sporty dial, automotive-inspired straps, and a sporty dial.