The Tudor Advisor holds a unique place in watchmaking history as the only alarm watch ever produced by the Tudor brand. First launched in 1957 as reference 7926, it offered something rarely seen in the world of Rolex-affiliated designs—a mechanical alarm complication. Housed in a classic 34mm Oyster case, the Advisor combined the elegance of Tudor’s dressier offerings with the practicality of a mechanical alarm, powered by a modified A. Schild movement. Its design featured dual crowns—one for time, one for the alarm—giving it a distinct and slightly asymmetrical charm that made it stand out in Tudor’s lineup.
Throughout the 1960s and ’70s, Tudor refined the Advisor through several references, including the 1537 and the 10050, each evolving subtly in terms of case shape, dial configuration, and overall aesthetics. Despite its innovation and character, the model was quietly discontinued in the late 1970s, becoming a cult favorite among collectors who appreciated its functional quirkiness and Rolex-level craftsmanship at a more accessible price.
In 2011, Tudor revived the Advisor in a bold, modern reinterpretation. This 42mm version, equipped with an in-house alarm module and housed in a mix of titanium and stainless steel, featured contemporary updates like an alarm power reserve and on/off indicator. While dramatically different in appearance, the spirit of the original lived on. Today, the Tudor Advisor stands as a symbol of the brand’s independent innovation, reminding collectors that Tudor’s heritage isn’t just about following Rolex—it’s about forging its own path.
